3 Tips for Changing The Way You Promote Your Not-For-Profit Or Charity Using Social Media

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Minding Your Business
Column by Kathy C. Yohalem - Strategist and business advisor for not-for-profits, and many other industries

1. Social media is a conversation or dialogue - the conversation is a 2 way dialogue.
• Engage your members, followers or constituents.
• Be interactive - ask your followers for suggestions and feedback.
• Create a personal connection - fans are loyal, they will keep coming back.
  


2. Don't just sit there - be active and responsive.
• Respond a few times a week to your constituents.
• Keep your posts updated and respond to tweets within 24 hours.
• Create an environment where sharing is valued.


3. Social media has in its power - to share and spread information quickly to increase your reach to new audiences.

Share your suggestions, comments, or any tips that we can share with others....

...sharing is valued.