Monday, March 7, 2011

Jumo.com - Is It Appropriate for Your Organization?

Please tweet me and let me know your thoughts.
-Kathy C. Yohalem
President
Yohalem Ltd

AMONG the many small changes Facebook has wrought on American society is how some of us view, assess and even define what a relationship is.

Facebook is a world unto itself with more than a half-billion residents, each asked to report a “relationship status.” By the end of last year, almost 37 million people had changed their status to married, while nearly 44 million changed their status to single, this according to data Facebook released last month.

These statistics bring to the fore a larger question: Why do so many Facebook users agree to announce their romantic entanglements?

“What is a wedding ring, but a status report?” said Nancy Baym, an associate professor of communication studies at the University of Kansas and the author of “Personal Connections in the Digital Age.”

But she noted that Facebook had changed the way people report developments in their love lives to the wider community, creating the ability to instantly send out an update, which, she said, “forces you to make things explicit.”

“It can force you to have discussions, or arguments, or decision points,” she added. “When you start dating somebody, you go through the transition, ‘Gee, we are hanging out and having fun,’ you don’t usually make an announcement.”

Facebook Meets Charity: Talk to Chris Hughes, Founder of Jumo

Jumo, the new social-networking site designed to give donors the ability to discover and connect with charities or causes, has received widespread attention in the nonprofit world since it went live on November 30.

Much of that attention arises from its social-media bloodlines.
Jumo is the brainchild of Chris Hughes, a co-founder of Facebook and the online architect of Barack Obama’s 2008 presidential run. As a result, Jumo faces high expectations—and is generating a lot of discussion.

What should the nonprofit world expect from Jumo? How can nonprofits use the network to raise awareness and money? How will the site stand out in what is already a crowded social-media landscape?

Join The Chronicle on Friday, December 10, at noon U.S. Eastern time, for a live online discussion with Mr. Hughes, who will be available to answer these and other questions about how charities can best promote their causes on social networks.